How do you feel when activists criticise what you do?

Angry. Tired. Upset.

The people who work on the water are passionate about the ocean. Criticism about the industry is a direct attack on our people and usually comes from activists or groups who don’t really know all the facts, or they choose to ignore the facts.

Deliberate misinformation about ecological and animal welfare impacts of salmon farming is damaging to the health and wellbeing of our workforce.

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